Events & Activities

2016 OpenTravel Advisory Forum

Disney’s Coronado Springs Resort, Orlando, FL

May 16 - 19, 2016


Why You Don’t Want to Miss This Event

The OpenTravel Alliance is the only organization that brings together professionals from numerous verticals in the travel industry. Nowhere else do you have the opportunity to connect and collaborate with leaders in hotels, car rental companies, cruise lines, railways, leisure suppliers, tour operators, and travel agencies, as well as some of the travel industry’s top technology companies and distributors.


The travel industry standard, OpenTravel is the established foundation of all electronic messages, connecting multiple systems and ensuring information flows smoothly in order to make business more profitable and efficient. With the release of, and ongoing production on 2.0, your input is important, as OpenTravel continues to connect all verticals of the travel industry.


What You Can Expect



Connect with business and technology leaders from across the travel industry, through workshops, OpenTravel’s first Hackathon Lite, and relaxed networking events.



Enjoy thought provoking keynotes and stay ahead of the game with panel discussions on the future of the travel industry.



Jump into OpenTravel 2.0 Object Oriented Model and gain a better understanding of what it provides and how it will improve your business.





 Register today at





Special discounted rates have been arranged onsite at Disney's Coronado Springs Resort.  Book your special rate here, but hurry because rooms are limited!

HOTEL UPDATE! Our special rate at Disney's Coronado Springs Resort has SOLD OUT.  However, additional rooms are avialable at standard rates and may be booked at or by calling (407) 939-1936


Additional arrangements have been made at the Holiday Inn Orlando Disney Springs Area.  We've secured a special rate of $129/nt plus tax.  The rate can be secured by booking at or call 407-828-8888 and provide group discount code TVL.




Monday, May 16th: Arrival & Registration

11:00am - 5:00pm
South Registration Desk
Board of Directors Meeting
1:00pm - 4:00pm, Yucatan 3 
BOD members only
InterOperability Committee Meeting 
2:00pm - 4:00pm, Yucatan 1
IO committee members only
Beach Fiesta!
5:30pm - 8:00pm, Cabanas Beach, Disney's Coronado Springs Resort
The Opening Reception will be held on the beach at Disney’s Coronado Springs Resort. You’ll be treated to a festive networking evening featuring themed music, signature cocktails, a modern take on Mexican cuisine, and a fondu dessert bar. We’ll even provide party favors for some added fun! Come in your Tropic Casual Attire (sandals recommended for the beach). Sponsored by Sabre.
Tropic Casual defined: Men have lots of choices ranging from khakis, Bermuda or cargo shorts, golf/knit shirts, casual front button shirts, tropical themed shirts, even a sport jacket. Sundresses, skirts, Bermuda shorts, knit shirts or tropical themed attire are great choices for the ladies. 

 Day 1: Tuesday, May 17th  


8:00am - 5:00pm
South Registration Desk
Networking Breakfast
8:00am - 9:00am, Yucatan 3
Kick start your day by networking with some of the best and brightest minds in the travel industry during this buffet breakfast featuring hot breakfast sandwiches, bagels, pastries, fruits, coffee, tea, and juices.Sponsored by Marriott.
Morning General Session
9:00am – 12:00pm, Yucatan 1 & 2
The forum officially kicks off with opening remarks from Lisa Fues, Chairman of the OpenTravel Board, and a preview of exciting changes in the works from OpenTravel’s marketing consultant, Lindsay Kelso. Our keynote speakers will provide insights into technology trends facing the travel industry. First, Cindy Estis Green, CEO and Co-Founder of Kalibri Labs, will speak on “Demystifying the Digital Marketplace,” followed Dr. Deborah McGuinness, PhD, Rensselaer Polytechnic Institute and McGuinness Associates, with “Ontologies, Knowledge Graphs, and Next Generation Search.” 
12:00pm – 1:30pm, Yucatan 3
Enjoy a relaxed, three-course, sit down lunch with new-and-old friends while you discuss and debate the message presented by this morning’s speakers.
Afternoon General Session
1:30pm – 5:00pm, Yucatan 1 & 2
This afternoon we take a deeper dive into the world of schema with Brad Brewer, Brewer Digital Marketing Founder & CEO, and learn how OpenTravel is enabling the future with the 2.0 object model solution. Dave Hollander, Travelport Services Architect, will provide a deep dive into 2.0 and how it will directly improve your business. The afternoon concludes with an interactive panel discussion on impacts to travel distribution as we know it.
Evening at Epcot: IllumiNations Viewing Party
7:00pm, Motorcoach departs Coronado Springs Convention Center at 7:00pm, return by 10:00pm
You won’t forget this magical evening at Epcot to view IllumiNations: Reflections of Earth!  The evening begins when a private motorcoach escorts you backstage at Epcot directly to the Italy pavilion. Next, you’ll enjoy a two-hour cocktail party on the water featuring signature Italian themed cocktails, antipasto displays, pasta and carving stations, and an ice cream sundae bar. At 9pm IllumiNations: Reflections of Earth light and laser spectacular begins and you’ll have a front row seat for the action! Sponsored by The Hertz Corporation.


Day 2: Wednesday May 18th 

Networking Breakfast
8:00am - 9:00am, Yucatan 3
Energize yourself for another action-packed day at this buffet breakfast featuring egg white frittatas, bagels, pastries, fruits, coffee, tea, and juices. Sponsored by Sabre.
Morning General Session
9:00am – 12:30pm, Yucatan 1 & 2
Day two beings with a dynamic presentation by Jim Jandrew, OpenTravel Board member and Service Manager for Walt Disney Parks & Resorts when he discusses the basis of Disney’s involvement with OpenTravel and how it has created new connectivity for Disney. Next, pose your questions to a panel of experts about how to adopt and implement the 2.0 object model solution.  Finally, listen is as Steve Livezy, Sr. Enterprise Architect, Travelport, discusses how to prepare for an object oriented future and gives us more details on the hackathon lite.
12:30pm – 1:30pm, Yucatan 3
There are thousands of dining options in Florida, but their Latin cuisine is not to be missed! Enjoy a Latin-inspired lunch buffet while reminiscing about your favorite Advisory Forum experiences and planning for the upcoming hackathon lite.
Closing Remarks & Awards Ceremony
1:30pm – 2:00pm, Yucatan 1 & 2
Final thoughts on the past two days and presentation of the Tom Grubbs Award and the new Enabling the Future award.

Hackathon Lite
2:00pm – 5:30pm, Yucatan 1 & 2
The culmination of this year’s Advisory Forum, OpenTravel's first hackathon lite will prove that innovation does not need to be a long, tedious, and expensive process. The hackathon will provide you with hands-on experience with the object model solution. If you aren’t a programmer, don’t worry, join us at the hackathon to witness how easily objects can be transformed into working models that will immediately help to generate additional revenue streams for your business! Sponsored by Travelport.


Day 3: Thursday May 19th

Golf Outing: Disney’s Magnolia Golf Course
9:00am, Motorcoach departs Coronado Springs Convention Center at 9:00am
This is not just for experienced golfers!  This course is a fun by design, and a great opportunity to mix and mingle with Advisory Forum attendees while reflecting on the past few days. We have a limited number of complimentary rounds for attendees. Please email and include in the subject line “Disney Golf Inquiry” to book round of golf! Sponsored by LinksRez.





Thank you to those that attended the 2015 OpenTravel Advisory Forum May 12-14 in Miami. Slide presentations can be viewed here.



OpenTravel will be hosting its North American 2014 Advisory Forum on September 22 and 23 at the Venetian Hotel in Las Vegas. Please join us for a lively discussion on the latest travel technology trends and learn what's happening with the 2.0 OpenTravel Model and other projects. See details on registration and sponsorship opportunities.



OpenTravel attended Web in Travel 2013 in Singapore October 28-27.
OpenTravel attended HITEC 2013 in Minneapolis on June 24-27.
OpenTravel hosted its North American 2013 Advisory Forum in San Diego from April 30 through May 2.
OpenTravel served as expert advisor at Runup Labs in Bloomington, Indiana on March 27.
Valyn Perini, CEO of OpenTravel, will be attending ITB Berlin in Berlin, Germany, on March 6, 2013, along with destinations, tour operators, booking systems, carriers, hotels and other travel suppliers.
OpenTravel will host its 2013 Travel Traction for start-ups in all sectors of travel at ITB Berlin in Berlin, Germany, on March 5, 2013.  More information to be announced soon!


Valyn Perini, CEO of OpenTravel, attended PhoCusWright in Scottsdale, AZ on November 13-15, 2012 and was a judge at the 2012 Travel Innovation Summit.  Read her perspective on start-up presentations here on Tnooz.
Valyn Perini, CEO of OpenTravel, attended WIT Conference, Web In Travel, in Singapore on October 15-18, 2012, and moderated a session called "Travel for Starters" at the WIT Bootcamp.
Bonnie Lowell, OpenTravel's Specification Architect, attended IATA's 19th meeting of the XML Workgroup in Montreal, Canada, on September 24, 2012.  Here is OpenTravel's new model-driven schema solutions presentation presented at that event.
Valyn Perini, CEO of OpenTravel, attended EyeForTravel's Travel Distribution Summit, North America, in Las Vegas, NV, on September 13-14, 2012.
OpenTravel hosted its first Travel Traction in Las Vegas, NV, on September 12, 2012. 
John McQuillan, President of OpenJaw Technologies and OpenTravel Board of Directors member along with Tony Williams, OpenTravel Interoperability Committee Chairman represented OpenTravel at Travel Technology Initiative's Autumn Conference in London, UK, on September 12, 2012.
Valyn Perini, CEO of OpenTravel, attended SITA's 2012 Air Transport IT Summit and participated in a panel discussion titled "What Can Your Data Do for You?" on June 21-22, 2012 in Brussels.
Valyn Perini, CEO of OpenTravel and HITEC Advisory Council member, participated on two panels entitled Open Standards Become the New Standard and Examining All Sides of the Hotel Distribution Debate at HITEC in Baltimore MD, on June 25-28, 2012.
Bonnie Lowell, specification architect at OpenTravel, attended IgniteXML's Canonical Modeling Management Forum on how OpenTravel manages schema information structure in Washington, DC, on May 2012.  Here's a link to the presentation
OpenTravel hosted its North American 2012 Advisory Forum in Miami on April 9-12, 2012.


OpenTravel and TTI present Travel Distribution - All Change at WTM 2011 in London, UK, on November 7-10, 2011, discussing the pressure for industry change, evolve and modernization.  
OpenTravel presented Travel Distribution Unleashed at PhoCusWright on November 14, 2011, discussing pressure from traditional trading partners, progressive and imaginative new entrants and the ever-more-demanding traveling public.
Valyn Perini, CEO of OpenTravel, attended Web In Travel and participated in a panel discussion titled "I Dream of an Open World" in Singapore on October 21-22, 2011.
Valyn Perini, CEO of OpenTravel, attended CASMA in Beijing, China, on October 9, 2011.  The conference aimed to tackle complex distribution issues, share ideas and insights and lead the way for industry-wide collaboration.
Valyn Perini, CEO of OpenTravel, attended Datalex's annual conference on Big Ideas for Travel Retail in Dublin, Ireland, on June 2011 for a conference of thought provoking and passionate debate on the future of travel retail.
OpenTravel hosted its North American 2011 Advisory Forum in Las Vegas, NV, on April 25-27, 2011.
Tony Williams, OpenTravel's Interoperability Committee Chairman, represented OpenTravel at TTI's spring conference, The Social Revolution, in London, UK, on March 24, 2011.


OpenTravel hosted its 2010 European Conference, Evolution of Destination Distribution in London, UK, on November 10, 2010.
Tony Williams, OpenTravel's InterOperability Chairman, represented OpenTravel at TTI's Summer Forum focusing on the mobile update, in London, UK, on June 15, 2010.
OpenTravel hosted its North American 2010 Advisory Forum in Seattle, WA, on April 27-29, 2010.  

OpenTravel 2009 Chicago Seminar

The Chicago Seminar, held September 15, 2009, was a great success! 

OpenTravel 2008 European Conference

OpenTravel's sold-out inaugural 2008 European Conference was held in London on Tuesday, 5th February 2008.  It was a very productive day for travel industry distribution professionals from around Europe.

Session Presentations

OpenTravel's Role in Travel Technology

John Turato, OpenTravel Board of Directors Chair, VP Technology, Avis Budget Group
Valyn Perini, Executive Director, OpenTravel
John Lambe, OpenTravel Board of Directors Vice-Chair, CTO, OpenJaw Technologies

Getting Started with OpenTravel Schemas

John Lambe, CTO, OpenJaw Technologies
Olivier Lamy, OpenTravel Interfaces Technical Lead, Accor
Darrin Talbot, Platform Technical Architect ( Selling), British Airways

Success Stories

Bobby Healy, CTO, CarTrawler
Malachi Faughnan, CIO, Datalex
Alan Young, Vice President of Sales, IBS Software Services

Other Events & Activities

OpenTravel has an active membership and busy calendar of committee, work group and project team meetings.  A full calendar can be accessed from our wiki.

John Turato, Vice President of Technology for Avis Budget Group talks to ZDNet Editor in Chief about his role as Chairman of the OpenTravel Alliance, and discusses transformation at Avis Budget Group.  Click here to watch!
Board member Clay Dickinson of EDS and Valyn Perini, Executive Director, participated in a panel titled Next Gen eBusiness Opportunities and Issues with OpenTravel members Starwood Hotels & Resorts, InterContinental Hotel Group and AltiusPar in New York on November 11, 2007.  Click here for the presentation.
John Turato, VP of Technology for Avis Budget Group and chair of the OpenTravel board of directors, participated in a panel at the EyeForTravel Travel Distribution Summit in Chicago on October 10, 2007.  Click here for the presentation.
Valyn Perini, Executive Director, gave a speech titled Leveraging Open Standards for Collaborative Commerce at International Union of Railways' (UIC) annual eBusiness Conference in Paris on October 11, 2007.  Click here for the presentation.
Valyn Perini, Executive Director, participated in a panel titled How Online Distribution Channels are Driving Adventure Travel Growth with AdventureLink and OpenTravel member Adventure Central at the Adventure Travel World Summit in Whistler, BC on October 6, 2007.  Click here for the presentation.
Valyn Perini, Executive Director, participated in a panel titled  The Value of Standards in the Hospitality Industry at HITEC 2007 in Orlando, Florida on June 27, 2007.  Click here for the presentation.

John Turato, VP of Technology for Avis Budget Group and chair of the OpenTravel board of directors, presented a case study titled SOA and Legacy - A Delicate Balance at the Gartner Application Architecture, Development and Integration Summit in Nashville, Tennessee on June 12, 2007.  Click here for the presentation.

Board members Jennifer Ginty, Director of Electronic Distribution at Hyatt and John Lambe, CTO of OpenJaw Technologies, participated in a panel discussion covering multi-lingual websites and the use of OpenTravel messages at HEDNA's meeting in Dublin, Ireland on May 21, 2007.  Click here for the presentation.
Valyn Perini, Executive Director, hosted a panel at TravelCom/ResExpo in Las Vegas, NV on April 5, 2007 titled The Role of OpenTravel in the Customer-Driven Marketplace.  Participants included OpenTravel members Viator, Electric Vine and Leonardo.
Valyn Perini, Executive Director, spoke at CASMA 2007 North American meeting in Clearwater, FL on March 27, 2007.